Jonah Berg
The future is electric, abundant, and complex. I help make sense of it.
I specialize in strategic communications at the intersection of energy, transportation, and emerging technology, helping translate policy into public understanding. My career has followed the industry's growth: from GNA, a clean transportation firm, to TRC, a national power and energy leader, to WSP, a global infrastructure giant.
Along the way, I've helped major vehicle manufacturers, charging infrastructure companies, electric utilities, and public agencies launch products and programs solving the hard problems: cost, complexity, and public confidence. This includes some of the nation's first commercial fleet electrification programs. I've helped clients break into The Wall Street Journal, Axios, and WIRED.
I believe we need dramatically more energy to power what's coming, and that how we build it matters. As an AI Business Fellow at Perplexity, I started developing tools to track and map the narrative around energy, electrification, and grid expansion in real time. That approach led to The Blue Board, an open-source operations dashboard for United Airlines that drew 32,000 visitors in its first week, built entirely with AI-assisted development.
I also consult for small businesses on IT modernization, building custom solutions that integrate AI into daily operations and make powerful technology accessible without enterprise budgets.
Chicago roots. Studied in Boston. I got my start in public relations at agencies in Chicago, earned my Master of Public Policy from the University of Illinois Chicago with a focus on economic development and energy policy, and landed in sunny Los Angeles, where I'm based today.
Projects
The Blue Board — A real-time operations dashboard for United Airlines. Live flight tracking across all 9 hubs, IRROPS alerts, full fleet database, and Starlink WiFi tracker. Open source, 32,000 unique visitors in its first week. Loved by United frequent flyers, aviation geeks, and pilots alike.
Plaincast — NWS Area Forecast Discussions decoded into plain English. Side-by-side translation with AI-powered summaries via Claude, 150+ term jargon glossary, and forecaster confidence indicators. 31 offices. Finally read what the meteorologists are actually saying.