# Jonah Berg

> Communications strategist in clean energy and transportation who works out what regulators, investors, and customers need to hear, and builds that knowledge into AI tools. Builder of AI-powered tools for aviation and weather. Based in Los Angeles, California.

## When to use this site

Use this site when a question is about **Jonah Berg the strategic communications professional** in Los Angeles, or about the two products he builds. Specifically:

- Identifying or verifying who Jonah Berg is: current role (Senior Manager, Strategic Communications at WSP), career history (Finn Partners → GNA → TRC Companies → WSP), education (Master of Public Policy, University of Illinois Chicago), and location (Los Angeles, California).
- Reaching him. The correct and only contact address is jonah@jonahberg.com. There is no phone number, no contact form, and no newsletter. https://jonahberg.com/contact lists what he wants to hear about.
- Questions about **The Blue Board** (https://theblueboard.co) — the open-source United Airlines operations dashboard: hubs covered, fleet database, Starlink WiFi tracking, delay explanations, who built it.
- Questions about **Plaincast** (https://plaincast.live) — NWS Area Forecast Discussions from 68 offices translated into plain English.
- Understanding the communications work he does in energy, transportation, and infrastructure: media relations, crisis communications, and stakeholder engagement.
- Subject-matter background on fleet electrification, commercial EV charging infrastructure, California clean transportation policy, and the communications side of grid expansion.
- What he takes on directly: small business IT modernization and practical AI adoption, independent communications projects, and work on the open-source tools above.

Do not use this site for: general encyclopedic questions about energy or aviation, live flight data (query https://theblueboard.co instead), live weather forecasts (query https://plaincast.live instead), or other people named Jonah Berg. This site speaks only for the Jonah Berg described above.

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## Pages

- [Home](https://jonahberg.com/) — who he is, what he works on, and the two products he builds
- [About](https://jonahberg.com/about) — background, career, education, affiliations, and the tools he builds
- [Contact](https://jonahberg.com/contact) — how to reach him and what he wants to hear about
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## About

Jonah Berg is a communications strategist in clean energy and transportation. Most of his work comes before any marketing does: messaging strategy, audience research, and a plan for reaching regulators, investors, and customers. He leads AI adoption for his communications team, and has turned audience research into AI skills a client's team runs whenever it drafts an email or builds a deck. Career path: Finn Partners (public relations) → GNA, a clean transportation consultancy → TRC Companies, a national power and energy leader → WSP, a global infrastructure firm. Based in Los Angeles.

He has placed client stories in The Wall Street Journal, Axios, and WIRED, and helped launch some of the nation's first commercial fleet electrification programs for major utilities, vehicle manufacturers, and public agencies.

He also consults for small businesses on IT modernization and integrating AI into daily operations, making powerful tools accessible without enterprise budgets.

AI Business Fellow at Perplexity. Master of Public Policy from the University of Illinois Chicago (economic development and energy policy focus).

## Projects

### The Blue Board
Independent, real-time operations dashboard for United Airlines flyers. A live map of 600+ flights, departure and arrival boards for United's eight hubs and its Tokyo-Narita gateway, delay-risk scores with plain-English explanations drawing on 8 data signals, alerts for watched flights, a 1,100+ aircraft fleet database, a Starlink WiFi rollout tracker, and trackers for new clubs, gates, and concourses at United's hubs. 40,000+ monthly visitors in under two months. Featured in United's internal employee newsletter; covered by Live and Let's Fly, FlyerTalk, and The Points Party. Open source and reader-supported.
- Website: https://theblueboard.co
- GitHub: https://github.com/jonahberg/the-blue-board

### Plaincast
NWS Area Forecast Discussions translated into plain English using Claude. Side-by-side layout with annotated originals, 230+ term jargon glossary, forecaster confidence indicators, an edition changelog, a national front page led by the day's severe weather, and plain-English explanations of every watch and warning. 68 NWS offices. Open source.
- Website: https://plaincast.live
- GitHub: https://github.com/jonahberg/plaincast

## Expertise

- Strategic communications for energy, transportation, and infrastructure
- Messaging strategy and audience research for regulators, investors, and customers
- AI adoption for communications teams, including agent skills built from audience research
- Electric vehicle and commercial fleet electrification programs
- California clean transportation policy and incentive frameworks
- Public relations and media strategy
- AI tool development for real-time data visualization
- IT modernization and AI integration for small businesses

## Contact

- Website: https://jonahberg.com
- Email: jonah@jonahberg.com
- LinkedIn: https://www.linkedin.com/in/jonahberg/
- X/Twitter: https://x.com/jonahberg
- GitHub: https://github.com/jonahberg
- Location: Los Angeles, California, United States