The future is electric, abundant, and complex. I help make sense of it.
I’m a communications strategist in clean energy and transportation. I work out what regulators, investors, and customers need to hear, and lately I’ve been building that knowledge into AI tools that teams use every day.
I started at GNA, a boutique clean transportation consultancy that TRC later acquired. TRC is now part of WSP, where I’m a Senior Manager for strategic communications.
I work with utilities, vehicle manufacturers, charging and infrastructure companies, logistics providers, startups, and public agencies. Most of that work happens before any marketing does: messaging strategy, audience research, and a plan for reaching each audience.
It also means turning utility commission proceedings, air-quality rules, and first-of-their-kind public programs into plain language. That includes outreach for the country’s first utility funding for medium- and heavy-duty fleet electrification, education and outreach programs for all three of California’s investor-owned utilities, and campaigns covered by The Wall Street Journal, Axios, WIRED, and Forbes. I also lead media strategy for ACT Expo, North America’s largest advanced clean transportation event.
I believe we need dramatically more energy to power what’s coming, and that how we build it matters.
I lead AI adoption for my communications team, building the workflows, tools, and guidance the team works with. For one client, I turned years of audience research into AI skills their team runs automatically whenever they draft an email or build a deck. Each skill knows an audience’s concerns, the channels that reach them, what they want to hear, and what not to say.
I taught myself to build software with AI. As an AI Business Fellow at Perplexity, I built tools to track news coverage of energy and electrification in real time, and that project led directly to The Blue Board. I designed and built the projects below myself, and each went from idea to working software in weeks.
I also work with small businesses, helping them modernize their technology and put AI to work in ways that fit how their teams already operate.
Born and raised in Chicago. Studied in Boston. I got my start in public relations at agencies in Chicago, then earned my Master of Public Policy from the University of Illinois Chicago with a focus on energy policy. I’m based in Los Angeles now, close to much of the work.