Jonah Berg
The future is electric, abundant, and complex. I help make sense of it.
I specialize in strategic communications at the intersection of energy, transportation, and emerging technology, helping translate policy into public understanding. My career has followed the industry's growth: from GNA, a clean transportation firm, to TRC, a national power and energy leader, to WSP, a global infrastructure giant.
Along the way, I've helped major vehicle manufacturers, charging infrastructure companies, electric utilities, and public agencies launch products and programs solving the hard problems: cost, complexity, and public confidence. This includes some of the nation's first commercial fleet electrification programs. I've helped clients break into The Wall Street Journal, Axios, and WIRED.
I believe we need dramatically more energy to power what's coming, and that how we build it matters. I help lead my team's AI adoption, designing workflows that extend what strategic communications can do. As an AI Business Fellow at Perplexity, I've developed tools to track and map the narrative around energy, electrification, and grid expansion in real time. That approach led to The Blue Board, an open-source operations dashboard for United Airlines that drew 32,000 visitors in its first week, built entirely with AI-assisted development.
I also consult for small businesses on IT modernization, building custom solutions that integrate AI into daily operations and make powerful technology accessible without enterprise budgets.
Chicago roots. Studied in Boston. I got my start in public relations at agencies in Chicago, earned my Master of Public Policy from the University of Illinois Chicago with a focus on economic development and energy policy, and landed in sunny Los Angeles, where I'm based today.
Projects
The Blue Board — A real-time operations dashboard for United Airlines. Live flight tracking across all 9 hubs, IRROPS alerts, full fleet database, and Starlink WiFi tracker. Open source, 32,000 unique visitors in its first week. Loved by United frequent flyers, aviation geeks, and pilots alike.
Plaincast — NWS Area Forecast Discussions decoded into plain English. Side-by-side translation with AI-powered summaries via Claude, 150+ term jargon glossary, and forecaster confidence indicators. 31 offices. Finally read what the meteorologists are actually saying.