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Jonah Berg

About Jonah Berg

I'm a communications strategist in clean energy and transportation, based in Los Angeles. I'm a Senior Manager for strategic communications at WSP, a global infrastructure advisory firm. I work out what regulators, investors, and customers need to hear, and lately I've been building that knowledge into AI tools that teams use every day.

What I do

Most of my work happens before any marketing does: messaging strategy, audience research, and a plan for reaching each audience. I work with utilities, vehicle manufacturers, charging and infrastructure companies, logistics providers, startups, and public agencies.

It also means turning utility commission proceedings, air-quality rules, and first-of-their-kind public programs into plain language. That includes outreach for the country's first utility funding for medium- and heavy-duty fleet electrification, education and outreach programs for all three of California's investor-owned utilities, and campaigns covered by The Wall Street Journal, Axios, WIRED, and Forbes. I also lead media strategy for ACT Expo, North America's largest advanced clean transportation event.

I lead AI adoption for my communications team, building the workflows, tools, and guidance the team works with. For one client, I turned years of audience research into AI skills their team runs automatically whenever they draft an email or build a deck. Each skill knows an audience's concerns, the channels that reach them, what they want to hear, and what not to say.

Career

  • WSP: Senior Manager, Strategic Communications. A global infrastructure advisory firm, and now home to TRC.
  • TRC Companies: A national power and energy firm, which acquired GNA. I led media relations for ACT Expo, built an enterprise crisis communications program, and supported marketing, education and outreach for all three of California's investor-owned utilities.
  • Gladstein, Neandross & Associates (GNA): A boutique clean transportation consultancy.
  • Finn Partners: Associate Account Executive in public relations, where I started my career.

Education and affiliations

  • Master of Public Policy, University of Illinois Chicago, with a focus on economic development and energy policy.
  • AI Business Fellow, Perplexity. I built tools to track news coverage of energy and electrification in real time, and that project led directly to The Blue Board.
  • Born and raised in Chicago. Studied in Boston. Based in Los Angeles now, close to much of the work.

Things I build

I taught myself to build software with AI. I designed and built these myself, and each went from idea to working software in weeks.

  • The Blue Board: an independent, open-source, real-time operations dashboard for United Airlines flyers. It maps more than 600 United flights live, keeps boards for United's eight hubs and its Tokyo-Narita gateway, scores delay risk and explains it in plain English, sends alerts for watched flights, and tracks the Starlink WiFi rollout across a database of more than 1,100 aircraft. It reached 40,000 monthly visitors in under two months, was featured in United's internal employee newsletter, has been covered by Live and Let's Fly, FlyerTalk, and The Points Party, and is supported by its readers.
  • Plaincast: National Weather Service forecast discussions from 68 offices in plain English beside the annotated original, with a glossary of more than 230 terms, forecaster confidence indicators, a changelog of what changed between discussions, a national severe-weather front page, and a plain-English explanation of every watch and warning.

I also work with small businesses, helping them modernize their technology and put AI to work in ways that fit how their teams already operate.

Elsewhere

See also the contact page.